Heathcote – Brand
DESCRIPTION
Social media video to promote Heathcote as a brand
Client
Bendigo Tourism
CREATIVE Agency
Vid.co Media Group
When
2022

The team at Bendigo Tourism wanted to show just how special the Heathcote region is, so they approached us with a request: create a video that shows why Heathcote should be voted the Top Tourism Town.

We filmed over two days capturing moments of a journey through Heathcote. We shot early risers from local winemakers and bakers starting their day, then followed eager tourists as they explored natural wonders before ending with a glass of locally-crafted wine.

The result? Not only did viewers get swept away by stunning visuals but more importantly; news soon came back that their application impressed judges and had made them a finalist for the Victorian Top Tourism Town competition 2022… mission accomplished!

Check out the director’s cut of the spot below.

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