Ipsum Advisors’ marketing company Sauce Communications recently engaged Vid.co to create a compelling video and professional photo shoot to help with the company’s rebranding strategy. In order to capture the essence of why Ipsum puts the client first and stands out from the competition, we created a heartfelt video that depicted both the directors and team in passionate action, as well as conveyed why they love being part of the IPSUM family. The video was shot over two days and also included headshots, group shots, and candid photos for social media use. Both the video and photos were designed to promote their company culture and build trust with potential customers.