VIVA Bendigo Experiences
Promotional video to show tourists what's on in Bendigo during the Elvis: Direct From Graceland exhibition at the Bendigo Art Gallery
Bendigo Tourism
CREATIVE Agency Media Group

In 2022 Bendigo Art Gallery put on one of the most talked-about exhibitions – ELVIS: Direct From Graceland. This jam-packed event was certainly no ‘Heartbreak Hotel’, with over 200,000 visitors descending upon the City of Bendigo and (hopefully) shaking things up!

To make sure these visitors got to enjoy all that had to offer in this Elvis paradise, we teamed up with Bendigo Tourism for their VIVA BENDIGO campaign. We geared our efforts toward creating a short video showcasing what incredible experiences await them when visiting Bendigo.

The video showcased local businesses & attractions taking advantage of creative ways they could join forces with “The King”. We lent our animation expertise too — working with the branding provided by local Graphic Design Agency, Modart Design. With an Elvis-inspired soundtrack, our rockin’ video helped local businesses flourish throughout the exhibition’s run!

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