Vid.co collaborated closely with Fuel Agency on their ‘We Got This: You + Dexcom’ campaign, producing a branding video for Dexcom’s G6 glucose monitoring product. The video was designed to demonstrate how Dexcom empowers users to live confidently, liberating their lives and enabling their ‘normal.’ Shot in a motivational film style, the video skillfully blended tension with uplifting energy.

As a key part of this campaign, Vid.co delivered a 30-second commercial for BVOD services and created vertical conversions for social media. The project required swift adaptation due to a tight schedule, limited pre-shoot notice, and evolving concepts during the shoot. Working with a single actress, the team navigated these challenges effectively, ensuring the final product aligned perfectly with the campaign’s goals.

Completed in under three weeks in August 2024, the project received high praise from both Fuel Agency and the client, reflecting the successful partnership between the teams.